This publication, developed by the Disseny HUB Barcelona (DHUB) and architect Juli Capella, is inspired by a provocative idea from Fernando Amat, VINÇON’s creative mind, aiming to merge two seemingly different worlds: VINÇON’s cosmopolitan and exclusive spirit with IKEA’s accessibility to the masses.
The book presents a selection of iconic IKEA objects that, due to their aesthetic and functional qualities, could have been part of the VINÇON catalog, creating a bridge between two perspectives of design: Scandinavian and Mediterranean.
This book goes beyond a simple collection of objects; it is a journey through the history of design and a reflection on how design affects our everyday lives. VINÇON was a pioneer in making high-quality design accessible, offering original products that set trends. IKEA, in contrast, made design available to everyone, revolutionizing the way we furnish and decorate our homes.
Through this selection, the authors invite readers to find their own meaning and conclusions about how these two institutions have influenced their lives and design culture in general. From Scandinavian functionality and simplicity to Mediterranean passion and expressiveness, this book demonstrates that design knows no boundaries.
The VINÇON-IKEA duality is more than a contrast between stores; it is a reflection on the role of design in society. This book highlights how both brands have democratized design, making it more accessible to everyone. It also examines how concepts such as sustainability, functionality, and accessibility have evolved and been key elements in both companies’ journeys.
In today’s context, where sustainability and environmental impact are essential issues, this book encourages readers to think about how well-designed objects can contribute to personal well-being and, at the same time, be environmentally responsible. VINÇON, in its time, was already a pioneer in promoting functional, long-lasting design, and IKEA has evolved by incorporating recycling initiatives and sustainable materials in its products.
100 Objects from IKEA We Would Have Liked to Have at VINÇON is also the story of two visionary entrepreneurs who, despite coming from different cultural and commercial backgrounds, shared a passion for design. IKEA was born in the cold north of Europe, with a more rational and functional style, while VINÇON emerged from vibrant Barcelona, infused with the creative and colorful spirit of the Mediterranean.
The book offers an intriguing perspective on how these two successful models, global and local, can complement and even enrich each other.
One of the most captivating aspects of this book is the invitation to imagine a world where VINÇON had become the global brand instead of IKEA. What would be the perception of Mediterranean design if it had reached homes all over the world? With this imaginative exercise, the book offers a unique insight into the value of local stores and brands when they become symbols of culture.
This book is, above all, a tribute to creativity, design, and the legacy of stores that make history. 100 Objects from IKEA We Would Have Liked to Have at VINÇON is a work for those who love design, feel nostalgic for VINÇON, and appreciate the power of ideas that change how we live and see the world.
For all those who were loyal to VINÇON and those who have found in IKEA a space to express their personality, this book is a must-have. With iconic designs and deep reflections, it is an ideal gift for those who want to understand the value of design in our lives.
Publisher: Ajuntament de Barcelona
Year of publication: 2024
Subject: Art and industrial/commercial design
ISBN: 978-84-9156-608-3
Language: CATALAN
Pages: 225
Height: 295cm.
Width: 210cm.
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